Deliver a brand experience your customers will love.

The customer journey starts with the first brand touchpoint. We’ll help you get that right and work with you to enable customer experiences worthy of repeat sales.


Get extraordinary outcomes for your brand.

iLoyal will guide you every step of the way, from discovery to development and delivery.  

open each item to view our philosophy and approach

Inspire the connection between your customers and your brand. 


Brand essence expresses emotional and intangible associations that are at the core of everything you do – often referred to as brand purpose.

Unify tone, style and messaging to build brand recognition and nurture audience connections.


Brand voice is the distinct personality a business curates to communicate with its target audience across mediums.

Help your marketing, sales, and product departments make better decisions.


Know your customers deeply so that you can communicate authentically and inspire action. Speak to customers’ specific needs and desires, and do so in a language familiar to them.

Create and sustain demand for your business with interactions focused on value.


Clearly articulate value to customers and create a pathway for great marketing, sales, support – and even product development. This approach sets the stage for powerful differentiation and customer loyalty.

Ultimately, what impression will your brand make on customers and other stakeholders?


Brand identity focuses on your brand’s personality and values (not value). As the embodiment of almost everything your business is and does, a brand identity can inspire customers and increase a sense of loyalty for your brand.

Personalize your brand to create trust and form a deeper connection with customers.


Your brand story is the story of your business as perceived by your customers and potential customers. It’s the emotional-based narrative of how your product or service improves the lives of your customer and why they should choose your company over others.

Instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes people feel.


A logo, brandmark, or ‘mark of excellence’ is used to distinguish a brand, bring attention, and attract repeat customers. A combination of typographies, graphics, symbols, and colors, it is the brand’s visual identity.

Implementation the brand across all of your communications and marketing materials.


From your website and social media profiles to your business cards, emails, and print collateral, we’ll make sure your new brand identity is implemented correctly and consistently.

iLoyal’s approach to branding captures everything needed to create and evolve a brand customers will love.

The Asana Branding Example

The essence or purpose of the company is “to help humanity thrive by enabling the world’s teams to work together effortlessly.”

The brand delivers value through a project management and collaboration tool that enables teams to work together more fluidly.

The brand values focus and flow, doing great things fast, and teamwork.

The identity ultimately injects energy, balance and collaboration into the workspace – reflected by the three specifically colored dots in their pyramid shaped logo.

Click the Asana logo to view branding guidelines.

“We have been working with iLoyal for many years. Our Success Manager has consistently been nothing less than stellar. Over the years they have expanded their services to meet customer needs and adapted to the ever changing world of technology.”

Cindy Staats, VP of Marketing @ Shakey's Pizza

We create

Love and Loyalty,actionable insights,sustainable ROI,marketing success,Love and Loyalty,powerful relationships,loyal customers,repeat sales

at every stage of the customer journey.

Why iLoyal CX?

Leveraging the industry’s best CX technologies and decades of customer research excellence, iLoyal offers dynamic solutions for every organization wanting to deliver a better customer experience.

CX Strategy & Design

iLoyal collects information to help you understand customer perspectives and provides the tools and approach to successfully engage customers and employees with your brand.

Customer Journey Mapping

iLoyal provides you with a clear guide to visualize the customer journey, improve customer-brand touchpoints, and manage how physical and digital operations are connected.

CX Metrics & Guidance

We monitor every touchpoint along the customer journey, helping you achieve higher conversion, improve customer retention, and prioritize actions with the greatest impact on customer outcomes.

iLoyal CX Consulting

Begin an inspirational journey, focused on ROI

iLoyal CX consultants facilitate CX conversations around culture, adoption, customer feedback, customer experience design and strategy, measurement and ROI that are meant to drive greater CX maturity.

iLoyal CX Customer Journey Mapping

Delight customers at every touchpoint

From a visitor’s very first interaction through their becoming a customer, then staying and growing with you, iLoyal CX let’s you hear what customers are telling you – so you can create an experience that meets and exceeds their expectations.

Identify what your customers need and expect from your brand

Customer Journey is NOT about throwing ideas and strategies at the wall to see what will stick. Journey mapping is a powerful tool and process to help you put the customer into customer experience. It’s about identifying what most endears a customer to your brand, and why.

iLoyal CX Customer Feedback

Listen and respond to customer feedback with Loyalty + NPS Surveys

Adjust to meet and exceed customer expectations, then increase loyalty. Higher customer loyalty means higher retention, cross-selling opportunities and referrals, all of which translate into more revenue for your business.

Get feedback on products, marketing ideas, and digital experiences to make your CX even better

Get on-demand feedback from users that evaluate your marketing, products, and services. Secure key insights to confidently make decisions towards creating easy-to-use and delightful products and experiences.

Get fast, and frequent Employee feedback with pulse and engagement surveys

Employees are central to planning, implementing, and sustaining a great CX program. Our secure employee surveys gather, analyze, and mobilize employee data to guide your workplace decisions, attract better candidates, and improve employee retention.

iLoyal Email Studio

Grow sales and create loyalty with an email marketing app packed with features and with access to experts in design and data.