Email marketing can increase your revenue, but certain tactics work better than others. If you’re not seeing results, consider the facts.
What is the Average Email Open Rate Generally Speaking?
The average email open rate is 17.92%.
If your open rate is low by average or industry, then try these tips:
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What Increases Email Engagement?
Opens, clicks, and replies increase email engagement.
If your engagement is low, then:
- Do a re-engagement campaign
- 71% of marketers rate re-engagement campaigns as effective
- Win-back emails and re-engagement campaigns can earn anywhere from 14% – 45% email reads
- Remove unengaged subscribers
- Between 25% – 50% of customers become inactive annually
- Focus on personalization & segmentation
- Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns
What is Good Email Deliverability?
Good email deliverability is quality inbox placement.
If your emails aren’t being delivered, then try these tips:
What is the Average Unsubscribe Rate for Email?
The average unsubscribe rate for email is 0.17%.
If your unsubscribe rate is high, then try these tips:
