Case Study: Shakey’s Pizza

Driving Brand Loyalty Across 50+ Franchise Locations with iLoyal

Shakey’s Pizza, a beloved franchise with over 50 locations, needed a scalable and flexible loyalty solution to drive repeat business and local engagement. With varying promotions across stores and the need for personalized, automated outreach, Shakey’s turned to iLoyal to build a branded loyalty strategy that worked across locations and was effective quickly.

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The Challenge

  • Support a multi-location email marketing program
  • Deliver location-specific birthday offers
  • Collect and integrate customer data from various entry points (website, in-store, 3rd party tools)
  • Automate email campaigns while allowing customization by franchise
  • Grow their list of loyalty members without increasing the burden on individual locations

The iLoyal Solution

iLoyal’s flexible structure allowed each Shakey’s location to run its own promotional calendar, with a centralized system that made management and reporting easy for corporate. Campaigns included:

Multi-Location Email Campaigns

iLoyal deployed a custom loyalty and email marketing program that made it simple for Shakey’s Pizza to reach customers with the right message at the right time, while preserving each franchise’s unique promotions.

  • Weekly Specials
  • Limited-Time Offers
  • Holiday Specials

Birthday Club with Custom Offers

Using iLoyal’s segmentation and automation tools, Shakey’s delivers personalized birthday rewards based on the location where each customer signed up.

Email Marketing for Brand Loyalty

Shakey’s Pizza proves that scalable brand loyalty is possible, even across dozens of locations,  when powered by the right technology. With iLoyal, they’re connecting with customers, increasing repeat visits, and giving each franchise the tools to grow its own local base.

Interested in What iLoyal Can Do for Your Multi-Location Brand?

Schedule a consultation today to see how we help businesses like Shakey’s Pizza turn loyalty into revenue.

Value added services from caring teams
to support your marketing success

Let’s grow your brand, boost your visibility, and drive results all without the marketing headaches.

Strategy & Planning

Craft a digital game plan that aligns with your goals, budget, and audience.

Ad Campaign Management

From Google to Meta to programmatic banners, we manage it all, end-to-end.

SEO & Content

We’ll tune up your site, target the right keywords, and build content that actually ranks.

Data & Analytics

Track what matters, toss what doesn’t, and let your results tell the story.

Build a tailored PR support plan or schedule a quick call to see if we click.

We’re pros at pitching, writing, and placing, and happy to use your media tools or ours.

Press Releases

Professionally written and distributed to media that actually matter.

Media Outreach

We pitch your story to journalists, bloggers, and outlets that move the needle.

Story Development

Turn your wins, milestones, and messages into real media moments.

Local + National Placement

From your hometown paper to national outlets. We’ll aim high and hit both.

Build an email marketing support plan OR request a call to chat directly.

We prefer to manage marketing services on our own apps, but if you have another preference we are happy to accommodate.

Email Strategy

Get a defined plan that improves communication throughout your business.

Email Design

Wow customers and enhance brand with great layouts and graphics.

Managed Campaigns

Our success teams do all of the campaign setup, design, and scheduling.

List & Data Support

Keep lists growing and engaged with proven tactics and expert support.

Engage iLoyal for 100% managed social media services or choose custom plan options.

Ideation & Creation

Shine the light on content opportunities, prioritize, develop, and deploy.

Content Calendars

Collaborate on a schedule of content and use it to roll-out blogs and posts.

Social Image Design

Get beautiful images for alignment across web, email, and social.

Post Scheduling

iLoyal puts social media on cruise control with post setup on Social Genius.

Start your custom order or set up a call to talk through your brand’s needs.

We source, design, and deliver, so you can stay focused on running your business (and looking good doing it).

Uniforms

Professional, comfortable, and brand-consistent across all roles and locations.

Merch & Giveaways

Swag people actually want, not what ends up in the junk drawer.

Office & Desk Gear

Pens, pads, notebooks, and more are customized and ready to work.

Drinkware

Mugs, tumblers, and water bottles that carry your logo from desk to gym.

Build a communication support plan or hop on a call (we’ll answer… fast).

We connect teams, clients, and prospects using tools that actually work, and we’ll help you set it all up.

VoIP Phone Systems

Modern phone systems that work anywhere your team does.

AI Answering Services

Smart, 24/7 answering with AI that sounds human, because missed calls = missed revenue.

Business Internet

Reliable, high-speed internet tailored to your business size and bandwidth needs.

SMS Messaging

Send appointment reminders, promotions, and updates right to customers’ phones.

Need a custom payment plan? Or just want to talk through options?

We work with the tools that fit your industry, not the other way around.

Credit Card Processing

Low rates, fast deposits, and reliable support without the fine print.

Mobile & Contactless Payments

Turn any phone or tablet into a register. Perfect for service pros and pop-ups.

Online Payments & Invoicing

Get paid through your website or by email with professional, secure tools.

Payment Hardware

Terminals, POS systems, and card readers are shipped, set up, and ready to go.

Ready to upgrade your setup? We’ll help you pick the right POS and get it live fast.

From retail to restaurants to service-based businesses, we build systems that fit how you operate.

Restaurant & Hospitality POS

Tableside ordering, kitchen tickets, and tip tracking are built for speed and accuracy.

Retail POS

Manage inventory, loyalty programs, and multi-location data in one place.

Mobile POS

Turn your phone or tablet into a register perfect for events, deliveries, or on-the-go sales.

Hardware & Setup

Terminals, printers, cash drawers, and scanners are fully installed and fully supported.