Why is Email the Best Holiday Marketing Tool?

The holiday season is one of the busiest and most lucrative times of the year for many businesses. It is more important than ever right now to connect with consumers and make up for any poor performance that occurred earlier in the year.

Holidays provide an excellent opportunity to reach out to current subscribers and to generate more leads through email marketing.

Mobile Friendly Emails

Subscribers rely on smartphones and tablets for all kinds of information these days. There is a growing number of consumers doing their holiday shopping on mobile devices this year. In addition, a high percentage of Black Friday emails and Cyber Monday emails are opened on mobile devices.

If you want to reach more customers, keep them up to date and get them purchasing, iLoyal offers unlimited possibilities with our email marketing tools to help you stay ahead during this competitive 2020 holiday season.

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Email Provides Instant Buying Options

Almost half of all retailers will use “Buy Now” buttons or something similar in their email marketing, making it extremely simple for subscribers to make a purchase. By using direct and appealing call-to-action buttons, you can highlight a gift, a special offer, or even an event that a subscriber can buy in a matter of a couple of clicks.

Your customers are very busy during the holiday season, so it is important to keep in mind that you have limited seconds to get them to actively engage with your email. Make sure your buttons create a sense of urgency and clarity to speed up their holiday shopping process. This will benefit both your customers and your business.

Emails Can Support All of Your Campaigns

Email marketing can be used for a vast range of campaigns to help generate much-needed business and stimulate sales throughout the holiday season. It allows business owners to reach out to customers regularly. You can also use email to support other marketing initiatives, such as social media sales, contests, and loyalty programs.

With email marketing, you have unlimited possibilities to promote sales, invite subscribers to holiday events, showcase unique gift ideas, promote Black Friday or Cyber Monday sales, give a gift for referring a friend, send last-minute email deals, and send post-holiday deals.

Despite the fact that shoppers have the internet at their fingertips, many still wait until the last minute to do their shopping. Shoppers often aren’t sure what to purchase for family and friends. If inspiration is what your customers need, give it to them. One of the best ways to do that is to create a holiday gift guide that gives subscribers some ideas. You can send more than one gift guide throughout the season by breaking them into categories, such as price points, stocking stuffers, or title (Mom, Dad, Kids, Boss, Teacher – the list goes on). Show your customers you want to help make their lives easier throughout the 2020 holiday season.

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Automation & Personalization – Effective and Efficient

The simple fact is that the holidays are busy, especially in December. Make your life a bit easier this year. Take advantage of marketing automation by automating a variety of your email campaigns, from welcome emails to offers and reminders to a special VIP email series to holiday product/service updates & launches.

When it comes to marketing automation, there are many benefits. Here are a few worth noting:

• Reduces Repetitive Tasks: Freeing up the marketing team’s time.
• Personalization: Making the customers feel as if they’re more than another face in the crowd with unique messaging. Personalized emails deliver 6x higher transaction rates.
• List Segmentation: Allows you to deliver relevant content to the right readers.

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