Here at iLoyal, we’re all about segmenting messages, and the reason they work as well as they do is because of how personal they are.
It’s time to get up close and personal… with your customers. Personally, we love that idea! Segmented SMS (text) marketing is all about how personal and relevant your marketing messages are to the buyer. In other words, how much you personally appeal to the subscribers you’re marketing to. Also, how accurately you understand their buying behaviors and patterns, and how likely they are to buy certain items.
Today we’ll be talking through some use cases of how a retail location or e-commerce store might use targeted text marketing as well as how they might segment their subscribers into groups.
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How does iLoyal enable me to segment my text marketing subscriber list?
iLoyal’s Groups and Keywords feature offers several ways to segment your list by groups. iLoyal allows you to create keywords, which subscribers can send a text to a short code, long code, or toll-free number, in order to be sorted into a relevant group or segment. We also allow you to create Web Opt-In pages for any number of groups you create. iLoyal also has the ability for you to create as many embeddable widgets as you would like based on the number of groups you create. You can create and sort your groups in any number of ways you can imagine, but just to give you a creative springboard, we’ve provided some examples of how a retailer might segment their list below.
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Segment your text marketing in a smart way
- Segment by gender. Men and women have different clothing sections in most clothing stores. Split them into two groups, and advertise different keywords for discounts and promotions related to men’s clothes and women’s. Example: A clothing store creates a unique keyword so contacts can opt-in to receive deals related to men’s clothing or women’s clothing.
- Segment by different locations. Your patrons live in different places. This means they go to different retail stores or pay different shipping costs. Then you personalize your messages and appeal to them even more. Example: The Florida location of a retail store offers a special sale on swimsuits in January. The sale wouldn’t make sense to go to the Maine location.
- Segment by lifestyle. Sporting goods and apparel store might want to segment based on the type of sportspeople are interested in. Example: A sporting goods and apparel store has 3 separate text clubs for baseball, football, and soccer fans.
