LinkedIn
Facebook
Twitter
Reddit
Tumblr
Email
Print
Re-Engaging with Your Subscribers
Re-Engaging with Your Subscribers
No matter how engaging your emails are, some subscribers will still disconnect. And that’s okay! It just means it’s time for you to give subscribers one more chance to connect and then let them go.
Just like you expect friendships to go both ways, your relationship with your subscribers shouldn’t be one-sided. If you constantly barrage a subscriber with emails and they never respond or engage, it’s time to say goodbye. You’re no longer in a relationship with them, wasting space on your list and dragging down your metrics.
When you’re ready to re-engage, consider this data we gained from our respondents about how they engage and interact with re-engagement campaigns.
What are the top two reactions from customers who have not heard from you in a while?
Consumers have either neutral feelings (36.1%) or a small amount of interest in what companies had to say (32.9%).
How often do respondents make a purchase from a re-engagement offer?
43.8% chose sometimes, 36.4% said only rarely, 12.1% chose never, 4.8% said often, and finally 2.9% said always.
What percentage of re-engagement emails motivated customers to purchase from restaurants?
45.7% of consumers said they made a purchase within the restaurant industry.
How are consumers most likely to react when hearing from a company they haven’t heard from in a while?
Most consumers have either neutral feelings (36.1%) or a small amount of interest in what companies had to say (32.9%).
Meanwhile, 13.4% of are somewhat hesitant and 10.5% say they’d be very interested. Only 7.0% said they’d be very hesitant about interacting with a brand they hadn’t heard from in a while.
Insight
This data should encourage you to be consistent with your email marketing. Alternating between seasons of minimal sending and sending with a high frequency can backfire if you can’t sustain that kind of cadence.
Sometimes things happen that might make it impossible or at least very difficult for you to maintain your email marketing frequency, and your messages drop off. When you reach back out to the contacts on your list, be transparent to overcome their hesitation.
Explain where and when subscribers signed up for your list so they know you aren’t spamming their inboxes and let them know, as best you can, what happened to cause your drop off in sending frequency. Your transparency and honesty might not win back everyone who receives your re-engagement campaign, but you will certainly impress them all and win back more than you would have by pretending nothing happened.
Get started with iLoyal Email Studio
Plans that flex to your needs and budget. Do it yourself or ask iLoyal for help with templates, graphics, list management, and more.
or call us at
What about offering a discount, special deal, or incentive to come back and purchase again?
Only 72.6% of consumers have said they have ever received a re-engagement campaign.
Insight
If only 72.6% of people receive a re-engagement campaign, that’s over a quarter who disconnected from a brand and didn’t re-engage. While not all 27.4% would re-engage with a company, many of them would have if given the chance.
If you aren’t running re-engagement campaigns that offer incentives and pull out all the stops to bring subscribers back into the fold, you’re leaving revenue on the table.
How many re-engagement emails have they received in the last month?
These are the top 5 responses we heard from respondents:
- 19.2% said they received 2 re-engagement emails in the past month
- 17.6% said they received 3 re-engagement emails in the past month
- 13.7% said they received 10+ re-engagement emails in the past month
- 13.4% said they received 1 re-engagement emails in the past month
- 11.8% said they received 0 re-engagement emails in the past month
Insight
While some consumers receive a lot of re-engagement campaigns—more than ten—there is an almost equal amount of subscribers who received only one. And the majority of respondents only received between zero and three.
Clearly, re-engagement campaigns shouldn’t be run too frequently, but there’s room for an increased number of emails focused on re-engagement in people’s inboxes.
Look at the success rate of your re-engagement campaigns and see if your list would benefit from sending them more frequently. Perhaps you send a campaign to re-engage subscribers before you send out the pull-out-all-the-stops campaign. This light re-engagement campaign could send another discount code, or maybe just feature user reviews. The content you include will depend on your industry and your audience.
How often do consumers make a purchase because of a re-engagement offer?
12.1: Never | Rarely: 36.4% | Sometimes: 43.8% |
Often: 4.8% | Always: 2.9%
Insight
Re-engagement offers can clearly bring subscribers back to your website. However, our data shows that it might be a hard sell to ask these unengaged subscribers to immediately jump back into buying.
While it’s wise to provide the option and incentive for this segment to buy, your re-engagement campaign might be more effective when the goal is to increase engagement, not encourage a conversion.
Share or save this article.
LinkedIn
Facebook
Twitter
Reddit
Tumblr
Email
Print
What industries sent a re-engagement email that motivated respondents to make a purchase?
We asked survey respondents which industries had sent them re-engagement emails that led them to make a purchase, allowing respondents to choose all industries that applied. Out of these industries, 56.5% of respondents said big-box retail stores (Target, Walmart, etc) and 50.5% said independent retail stores.
Likewise, 45.7% said they’d made a purchase within the restaurant industry and 42.8% chose entertainment.
Only 35.1% said travel and 21.7% said the fitness industry.
Insight
This data shows the importance of tailoring your email marketing program to your industry, instead of trying to follow along with every generic recommendation. Big-box retail stores have the most to gain and the least to lose by offering unengaged subscribers a discount. Different industries might not be able to make the same allowance.
Instead, study your metrics and see what type of content and offers brings in the most engagement. Is it an offer for a free trial of your product? Or customer reviews?
Look at past activity to predict future behavior and adjust your re-engagement campaigns so they include more content that works.
Popular Posts
- How to Use Sales Automations to Increase Efficiency and Boost Revenueby iLoyal
- The Importance of Personal Branding in Professional Service Firms: Building a Strong Brandby iLoyal
- Tips for Integrating AI Copywriting Tools into Your Email Marketing Strategyby iLoyal
- The Future of Email Marketing: Harnessing the Power of AI Copywriting Toolsby iLoyal
- Creative Ways to Market Your Restaurant: Unique Strategies to Stand Out and Attract More Customersby iLoyal
Get the email marketing app with in-house access to design and data support.
Streamline the way you manage social media. No upgrades required to get all the features.
Build your business around Customer & Employee Experience
Easy ways to get started with iLoyal
- Start a Free App Trial
- Book a Discovery Call
- Use the Plan Builder
Just want the apps?
Sign up for a free trial by clicking the link for your choice of apps below. Upgrade to a paid plan when you are ready to start sending.
Email Studio: Free until contacts are added
Social Genius: Unlimited 14-day Trial
iLoyal SMS: Free until number is provisioned
Let's Chat!
Tell us what you want to accomplish with your marketing and we’ll connect you with the apps and team that fit you like a glove – even if it’s not iLoyal! Stop spending time searching and let experts guide you toward a marketing tech solution and great service experience.
Call during business hours @ 888-352-9889
Customize Your Service Plan
Choose marketing app licenses and service levels to customize a plan from nearly everything iLoyal offers – from email design support and content development to social posting and website design.
Questions? Contact us for a free consultation with our team of experts.
Call iLoyal at 888-352-9889 for a custom quote.
iLoyal Email Studio
Grow sales and create loyalty with an email marketing app packed with features and with access to experts in design and data.
We create love and loyalty.
Attract customers. Understand the market. Ace the customer experience. Drive sales.
We deliver the powerful technology you need to build customer relationships and stay top of mind with your audience. From branding and website design, from content ideation to campaign deployment, our caring experts are here to support you every step of the way.
Engage to Succeed
Get marketing ideas, keep up with best practices, be the first to know about tech updates, and more.
© iLoyal, Inc. 1999-2023. All rights reserved. | Privacy Center | Terms & Conditions