Are you looking for a deeper understanding of coupons, specifically whether or not to use paper, mobile, or text-based coupons? We’re here to dive into those details a bit and offer our strategic insight and guidance as to how you can grow your business using coupon marketing, this week focusing primarily on texting out mobile coupons.
Why Use Coupon Marketing?
Coupon marketing offers an incentive to customers. Coupons encourage people to go to your brick and mortar or online store in order to save money. They offer a strategic push to generate sales for you as well as reward your most loyal or new shoppers. They do this by giving potential customers an enticing product to look at and the chance to get it at a discounted rate. This invites them into your store more effectively.
Mobile Coupons Offer A Clear Benefit Over Paper Coupons
iLoyal SMS coupons are easier to use over physical ones, and they are harder for customers to forget. Physical coupons have a distinct weakness that comes with being a physical material. To be used online, physical coupons have this obtrusive process of inputting a confirmation number. At a retail store, the person has to remember to bring it. In both instances, there are too many outside factors to stop or affect the purchase.
By 2022, mobile will account for 80% of coupon redemption. Mobile is clearly the future for coupon marketing. With coupon marketing, specifically, people can follow the link you put in your text message mobile coupons and make a purchase with the coupon already activated. According to a recent study, 79% of Americans are always within arms reach of their phone. Mobile wallets have made coupons easier to use than ever before!
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Text Coupons Boast a 98% Open Rate
& Showcase Your Branding
Text messages have an average open rate of 98%. What sets iLoyal SMS text message marketing services apart from our competition are the number of features we offer alongside mobile coupons. iLoyal SMS coupons are easy-to-use and implement quickly. We put as much crucial information into the coupon without it looking overstuffed or confusing.
Along with the actual discount, iLoyal SMS coupons can fit in a brand’s logo and the location at the top. A company can advertise who and where their store is without sacrificing the critical center area of the coupon. The discount or promotion, which should be front and center. The discount itself has ample room to breathe giving viewers a clear incentive to go to your storefront.
And there is no confusion with how to save and use our coupons. It informs the customer of what mobile wallets the coupon is compatible with, right above description of the coupon. Giving your customers the ability to add their mobile coupons to their mobile wallets will ultimately drive incremental revenue and higher redemption rates.
Don’t forget the background features iLoyal SMS offers that the customer doesn’t see! You have control over expiration dates, the option to offer a scannable UPC option or redirect URL, the number of redemptions, which mobile wallets you want your coupons to be compatible with, and a plethora of data and analytics that help you to analyze the success of your campaign.
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