Using Market Research to Inform Strategic Decision Making
We discuss the overall impact that market research has on strategic decision making in today’s business landscape.
Exploring Data-Driven Customer Science via CX
“Customer science” is a relatively new term, but when you break it down to its basic parts, it’s not a new practice, and essentially, what we are talking about when
5 Benefits of a Voice of the Customer Program
Customer experience (CX) is being prioritized by high-growth companies. Explore the benefits and why a customer-focused mindset is so important in nearly every market today.
7 Lessons to Learn from Unhappy Customers
Marketing automation is a great way to take some tasks off your plate while keeping your customers engaged. But how do you make automated messages feel unique and relevant?
What is an Employee Pulse Survey?
Pulse surveys give organizations the freedom to measure whatever they think is important to measure on a regular basis.
The Empathy Gap: How to Close It
Mind the gap—the empathy gap. Take the guesswork out of how to bridge that gap and learn how to collect valuable feedback. Read on!
5 Benefits of On-Demand Customer Feedback with User Testing (UX)
With on-demand human insight, find out how real people respond to your products and services. How do you exceed customer expectations?
6 Methods for Making UX Relevant to Executives
Every single one of your customers has a cell phone and billions of texts are sent every single day, here are 4 key reasons why you should start using SMS.
A New Path to Success: Customer Empathy
Empathizing with your customers will evoke feelings of trust, loyalty, and compassion. Customers will return to businesses where they know they are not only appreciated, but understood.