People tend to wait until their exit interview to reveal what they really think and why they’re leaving their company for somewhere new.
Employee dissatisfaction can be chalked up to missed opportunities on the part of supervisors or factors outside anyone’s control. However, if there was a way for organizations to build an automated blind spot detection process, would you be interested?
Some Benefits to Pulse Surveys:
- Improvement in company culture
- Increase in engagement rates and better data
- Minimize or prevent significant culture issues
- Boost in employee trust
- Cost savings
- Measure the impact of changes over time
What is a Pulse Survey?
Pulse surveys give organizations the freedom to measure whatever they think is important to measure on a regular basis. In our experience, the term “pulse” is often used to refer to everything that’s not an annual or bi-annual engagement survey. This can lead to confusion about what this survey type actually is and when to effectively use it as part of an employee listening program.
Pulse surveys are different from engagement surveys, lifecycle surveys (onboarding, exit, candidate reaction, etc.), and ad-hoc employee surveys. In short, a pulse survey is simply a mechanism for measuring feedback that’s not bound to measuring specific topics or content.
This means that the content being measured can (and should) change from organization to organization and even one survey to the next.
Shorter, more frequent check-ins
True pulse surveys meet the following conditions:
- Tracks the same item over time (for example, “How likely are you to recommend your company as a place to work to people you know?”)
- Is considerably shorter than an engagement survey and easier to complete
- Is more frequent than traditional measures surveys (i.e., more than once a year)
- Happens at a regular time interval (most organizations use them quarterly or monthly)
Pulse surveys are just one of a number of different employee feedback mechanisms you could choose to use outside of an engagement survey. Through our years of experience working with organizations on their survey programs, we’ve come up with a checklist to help companies define whether pulses should be their best-fitting approach.
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What Are the Advantages of Pulse Surveys?
When employees have the opportunity to provide more frequent feedback, it creates an environment where employees feel valued and heard.
People are 12 times more likely to recommend their employer if they feel like their feedback is being listened to and actioned.
Pulse surveys can be used to measure anything that matters to employees and the business. Some of the most common uses include:
- Helping maintain an early warning system for important business metrics (e.g. a safety pulse or customer service pulse)
- Measuring the effectiveness of action plans, particularly those implemented following a traditional engagement survey
- Helping you to understand the relationships between different types of employee feedback, as well as other important business outcomes that are tracked frequently, such as voice of the customer (VoC), performance, and turnover.
Why Use Pulse Surveys?
The short answer is anything! Pulse surveys are a feedback method that is not content-specific. What you ask should be tailored to your organization’s priorities, goals, and what you need to track.
In fact, the only content-related mandate for a pulse is to have some consistency, so you’re able to track the same item over a period of time and see how it changes from one month or quarter to the next.
With that said, we do see synergies in the types of content organizations choose to measure with their employee pulse surveys.
Here are a couple of the more common uses:
- Engagement Pulse (completely replacing the annual engagement survey): a pulse survey that includes a shorter (maybe only 2-3 items) measure of employee engagement, along with measures of the core drivers of engagement (autonomy, career progression, alignment to strategy)
- Action Planning Follow-Up Pulse (run in conjunction with the annual Engagement survey): A pulse to monitor the action plans set after your annual engagement survey with structured, regular feedback to help you measure progress and make changes to your plans, should you need to.
In addition to the above, some organizations choose to track whether their company values are truly being “lived” in the organization (sometimes forming part of a broader culture initiative), or check in on employee sentiment more regularly through an organizational change program. Once a need for pulse surveys has been identified, they can be a valuable tool to bring the voice of employees into business decisions more regularly which will enhance the overall employee experience.
What Questions Should Be Included in a Pulse Survey?
When it comes to running a pulse survey there are no “must-measure” questions or ‘items,’ as a pulse survey should be a strategic addition to your overall employee listening strategy.
Any pulse survey program will represent an investment of time from your employees and your resources, so you should focus on measuring only things that are relevant, and important to your organization.
Start with the organization’s strategic priorities, then consider the HR department’s goals. One of the biggest mistakes organizations make is failing to include either outcomes or drivers in the survey.
For example, only measuring engagement will tell you nothing about “why” employees are engaged or disengaged, thereby making the survey “unactionable.”
When thinking about the structure of your survey, we recommend using the 70:20:10 rule of thumb:
- 70% driver or “actionable” items
- 20% outcome questions/items
- 10% open-text questions/items
From there, consider the following common and useful measurements:
Engagement
The vast majority of employee pulse surveys run using our solutions include some measure of engagement. This can include multiple engagement questions (e.g. “I am proud to work for this company”) or a single item such as eNPS.
Action Planning Themes
Many organizations use pulse to gauge the effectiveness of action plans that arise from the traditional engagement survey.
For example, you may want to understand the extent to which employees agree with the statement, “I have seen positive changes taking place as a result of previous surveys.”
The specific survey content will change from organization to organization but can essentially duplicate the themes from the engagement survey that triggered an action plan.
Strategic Initiatives
Oftentimes organizations launch strategic initiatives or product enhancements that would benefit from employee feedback. The specific content of these surveys should be customized to the organization and the specific initiatives being launched.
For example, the organization may be undergoing changes such as restructuring and it may be an opportune time to receive feedback on how employees are perceiving those changes (e.g., “This company does a good job of helping me understand how changes will affect my work”).
We suggest measuring low scoring or surprising survey items, employee reactions to new programs or initiatives, or measurements that matter to executives.
