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Email + SMS, it’s What Your Customers Want
iloyal digital edge
Brand awareness studies are an important tool when it comes to providing context for the day-to-day decisions that brand managers make. These brand awareness studies allow marketers to monitor a brand’s health, and adjust marketing programs accordingly.

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New apps have all the shiny bells and whistles, so why do customers prefer vintage channels like email and SMS? Good question. To learn more about consumer communication preferences, Twilio surveyed 2,500 consumers of various backgrounds—and the results surprised just about all of us.


Here’s a highlight of the findings:


  • • 83% of respondents said email was the preferred method of communications between them and businesses
  • • Texts are 2.5x more preferred than email when receiving urgent communications from businesses
  • • 34% of consumers make a purchase as a result of businesses communicating with them in their preferred way
  • • 7 in 10 consumers penalize a business for communicating with them in unpreferred ways
  • • 94% of consumers reported they’re annoyed by the current communications they receive from businesses

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SMS + Email = Powerful Engagement Duo

Alone, SMS is a quick and simple way businesses can send short, timely messages to recipients. Email, on the other hand, is great for longer messages and for keeping an account of security messages. Together, the two create seamless customer engagement experiences that are scalable, reliable, and oh-so effective.


Email and SMS aren’t substitutes for each other, though—they’re complements. Each has its own unique use cases and audiences. If you want to stay relevant with your customers, you’ll need to send messages where your customers want to receive them: and that’s via text and email.

However, consumers don’t want too much of a good thing. Most consumers only want to receive promotional messages from a business about once a week. But millennials prefer more frequent promotional messages than baby boomers, so make sure you’re targeting your demographics correctly. Afternoons are the preferred time to receive messages, while evenings are the least popular hours of the day.


These might seem like minor details, but any small improvement in your open and click-through-rates can lead to huge results.


Get the email marketing app with in-house access to design and data support.

Streamline the way you manage social media. No upgrades required to get all the features.

Build your business around Customer & Employee Experience

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Just want the apps?

Sign up for a free trial by clicking the link for your choice of apps below. Upgrade to a paid plan when you are ready to start sending.

Email Studio: Free until contacts are added
Social Genius: Unlimited 14-day Trial
iLoyal SMS: Free until number is provisioned

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Call during business hours @ 888-352-9889

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Choose marketing app licenses and service levels to customize a plan from nearly everything iLoyal offers – from email design support and content development to social posting and website design. 


Questions? Contact us for a free consultation with our team of experts.

Call iLoyal at 888-352-9889 for a custom quote.

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We deliver the powerful technology you need to build customer relationships and stay top of mind with your audience. From branding and website design, from content ideation to campaign deployment, our caring experts are here to support you every step of the way.

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