Imagine that you give permission to a company to send you emails and provide your birthdate expecting that they will use that information to facilitate strengthening the relationship, perhaps with regular birthday greetings or personalized promotions.
Then, the company sends you the same birthday greeting year after year.
This impersonal, disingenuous messaging is the equivalent of a parent giving you the same desk set they gave to you last year. Remember how disappointed Todd Anderson was in Dead Poet’s Society? Don’t be like Todd’s parents.
Get started with iLoyal Email Studio
Plans that flex to your needs and budget. Do it yourself or ask iLoyal for help with templates, graphics, list management, and more.
Refresh Automated Templates Annually
Refreshing your automation templates annually can have a big impact on your brand’s relationship with your email audience. A yearly update would be helpful for the following emails.
Birthday and Anniversary Emails
Greeting customers on their birthdays or anniversaries (and perhaps sending a freebie or coupon) is good business. It’s even better business to send a different happy birthday or customer anniversary message year-after-year.
By updating them year-after-year, you’re insuring that a loyal, longtime customer is getting something different on every birthday. Will everyone notice? No. Will the people who do notice admire (even subconsciously) that on-brand attention to detail? Absolutely.
Even if it’s the same offer, consider updating the design and the text content of your birthday wishes.
