Grow your restaurant and scale to success, convert more sales, reduce costs with iLoyal.
Enjoy iLoyal’s collaborative approach to elevating your restaurant brand, boosting customer engagement, attracting customers and sustaining loyalty.
Phase 1: Restaurant Marketing Foundations
Goal: Set the foundation for great restaurant marketing with iLoyal’s brand and customer experience consulting, website and menu development, and pre-campaign services for traditional and digital media.
Get extraordinary outcomes for your brand.
iLoyal will guide you every step of the way, from discovery to development and delivery.
open each item to view our philosophy and approach
Inspire the connection between your customers and your brand.
Brand essence expresses emotional and intangible associations that are at the core of everything you do – often referred to as brand purpose.
Unify tone, style and messaging to build brand recognition and nurture audience connections.
Brand voice is the distinct personality a business curates to communicate with its target audience across mediums.
Help your marketing, sales, and product departments make better decisions.
Know your customers deeply so that you can communicate authentically and inspire action. Speak to customers’ specific needs and desires, and do so in a language familiar to them.
Create and sustain demand for your business with interactions focused on value.
Clearly articulate value to customers and create a pathway for great marketing, sales, support – and even product development. This approach sets the stage for powerful differentiation and customer loyalty.
Ultimately, what impression will your brand make on customers and other stakeholders?
Brand identity focuses on your brand’s personality and values (not value). As the embodiment of almost everything your business is and does, a brand identity can inspire customers and increase a sense of loyalty for your brand.
Personalize your brand to create trust and form a deeper connection with customers.
Your brand story is the story of your business as perceived by your customers and potential customers. It’s the emotional-based narrative of how your product or service improves the lives of your customer and why they should choose your company over others.
Instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes people feel.
A logo, brandmark, or ‘mark of excellence’ is used to distinguish a brand, bring attention, and attract repeat customers. A combination of typographies, graphics, symbols, and colors, it is the brand’s visual identity.
Implementation the brand across all of your communications and marketing materials.
From your website and social media profiles to your business cards, emails, and print collateral, we’ll make sure your new brand identity is implemented correctly and consistently.
iLoyal’s approach to branding captures everything needed to create and evolve a brand customers will love.
Deliver an experience your customers will love.
The customer journey starts with the first brand touchpoint. We’ll help you get that right and work with you to enable customer experiences worthy of repeat sales.
Create Powerful Moments that Matter
Journey mapping is a strategic approach to better understanding customer expectations and is crucial for optimizing the customer experience.
- Higher sales conversion
- Improve customer retention
- Optimize service experiences
- Reduce operational costs
We create love for your restaurant brand.
Get started on a powerful website and signage package that attracts and converts new customers.
Crush Your Marketing Goals
Website and point-of-purchase designs to encourage visitors and guests to take meaningful actions.
- Seamless mobile-first experiences
- Customer centric designs that engage and convert
- Web integrations to provide real-time insights
- Laced with keywords for SEO relevance
- Connected to eClub and other automations
- Graphic design and images licensing included
- Fulfillment for one location of multiple restaurants
Engaging menus to boost customers’ appetites.
Collaborate to create an impressive design that will get customers wanting everything on the menu.
Digital & Print Menus
Capture your unique brand personality and deliver an integrated menu experience.
- Find the perfect layout, colors, and style
- High-quality images from a local photographer
- Large scale versions for in-store wall placements
- Matching print and digital menu designs
- Use for mobile menu and online ordering interactions
- Secure QR code licensing
- AI agents trained with menu intelligence
Grow sales and customer engagement.
iLoyal Email Studio
- Responsive email builder
- Hundreds of templates
- Mobile-first email layouts
- Customizable and embeddable sign-up forms
- Unlimited automations
- Previews on 60+ devices
- A/B Testing, OpenBoost and SmartClean technology
- API documentation for POS and website integration
iLoyal Social Genius
Manage & amplify your brand across social media channels.
- Pre-schedule and auto-repost social content
- Unified social media inbox
- Team collaboration features
- Bulk post importing
- Stylish custom reporting
- Canva, Dropbox and Google Drive integration
AI Sales Agents for Restaurants
Your conversational automation agent handles calls, texts, and emails, converting intent into orders and reservations.
- Handles your calls like you would
- Reduce missed opportunities
- Speaks 76 languages
- Faster customer service
- Setup in 30 seconds
Get extraordinary outcomes for your brand.
iLoyal will guide you every step of the way, from discovery to development and delivery.
open each item to view our philosophy and approach
Inspire the connection between your customers and your brand.
Brand essence expresses emotional and intangible associations that are at the core of everything you do – often referred to as brand purpose.
Unify tone, style and messaging to build brand recognition and nurture audience connections.
Brand voice is the distinct personality a business curates to communicate with its target audience across mediums.
Help your marketing, sales, and product departments make better decisions.
Know your customers deeply so that you can communicate authentically and inspire action. Speak to customers’ specific needs and desires, and do so in a language familiar to them.
Create and sustain demand for your business with interactions focused on value.
Clearly articulate value to customers and create a pathway for great marketing, sales, support – and even product development. This approach sets the stage for powerful differentiation and customer loyalty.
Ultimately, what impression will your brand make on customers and other stakeholders?
Brand identity focuses on your brand’s personality and values (not value). As the embodiment of almost everything your business is and does, a brand identity can inspire customers and increase a sense of loyalty for your brand.
Personalize your brand to create trust and form a deeper connection with customers.
Your brand story is the story of your business as perceived by your customers and potential customers. It’s the emotional-based narrative of how your product or service improves the lives of your customer and why they should choose your company over others.
Instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes people feel.
A logo, brandmark, or ‘mark of excellence’ is used to distinguish a brand, bring attention, and attract repeat customers. A combination of typographies, graphics, symbols, and colors, it is the brand’s visual identity.
Implementation the brand across all of your communications and marketing materials.
From your website and social media profiles to your business cards, emails, and print collateral, we’ll make sure your new brand identity is implemented correctly and consistently.
iLoyal’s approach to branding captures everything needed to create and evolve a brand customers will love.
Deliver an experience your customers will love.
The customer journey starts with the first brand touchpoint. We’ll help you get that right and work with you to enable customer experiences worthy of repeat sales.
Create Powerful Moments that Matter
Journey mapping is a strategic approach to better understanding customer expectations and is crucial for optimizing the customer experience.
- Higher sales conversion
- Improve customer retention
- Optimize service experiences
- Reduce operational costs
Get a beautiful website for your restaurant.
Get started on a powerful website and signage package that attracts and converts new customers.
Crush Your Marketing Goals
Website and point-of-purchase designs to encourage visitors and guests to take meaningful actions.
- Seamless mobile-first experiences
- Customer centric designs that engage and convert
- Web integrations to provide real-time insights
- Laced with keywords for SEO relevance
- Connected to eClub and other automations
- Graphic design and images licensing included
- Fulfillment for one location of multiple restaurants
Engaging menus to boost customers’ appetites.
Collaborate to create an impressive design that will get customers wanting everything on the menu.
Digital & Print Menus
Capture your unique brand personality and deliver an integrated menu experience.
- Find the perfect layout, colors, and style
- High-quality images from a local photographer
- Large scale versions for in-store wall placements
- Matching print and digital menu designs
- Use for mobile menu and online ordering interactions
- Secure QR code licensing
- AI agents trained with menu intelligence
Leverage tech to grow sales and customer engagement.
iLoyal Email Studio
- Responsive email builder
- Hundreds of templates
- Mobile-first email layouts
- Customizable and embeddable sign-up forms
- Unlimited automations
- Previews on 60+ devices
- A/B Testing, OpenBoost and SmartClean technology
- API documentation for POS and website integration
iLoyal Social Genius
Manage & amplify your brand across social media channels.
- Pre-schedule and auto-repost social content
- Unified social media inbox
- Team collaboration features
- Bulk post importing
- Stylish custom reporting
- Canva, Dropbox and Google Drive integration
AI Sales Agents for Restaurants
Your conversational automation agent handles calls, texts, and emails, converting intent into orders and reservations.
- Handles your calls like you would
- Reduce missed opportunities
- Speaks 76 languages
- Faster customer service
- Setup in 30 seconds
Phase 2: Local Media & Customer Outreach
Goal: Attract your first customers, drive new orders, and start developing your brand as a local favorite by communicating your offerings through local media, social media channels, direct mail, and email marketing.
Grow your restaurant sales with less time and budget.
With full service support, iLoyal has taken all of the time and stress out of email marketing.
Enjoy the Benefits of Managed Email Services
Packed with features you’ll love to use and backed by a support team that will treat you like family
- Dedicated success team
- Ideation, copy, design, and more
- Creative strategies and copywriting
- Custom templates and design
- List segmentation and management
- Staff training available for on-site loyalty club invitation
- Comment/sign-up cards and QR codes included
- Free list and template migration to iLoyal Studio
Engage iLoyal for managed social media services.
Value added services from caring teams to support your marketing success.
Social Media Made Easy
iLoyal does the image creation, copywriting, hash tagging, and post scheduling for some or all of your social posts.
- Annual social media plan
- Optimize your website for social posting opportunities
- Update channel settings and featured content setup
- LinkTree/Shor.By programming
- Graphic design for social account headers icons and ongoing posts
- Pre-scheduled promotions and holiday greetings
- Free access to Social Genius social management app
Reach your local audience directly at their homes and offices.
Leverage iLoyal to save time and money by integrating mail promotions and digital channels.
Print & Direct Mail
Simply choose campaigns for direct mail treatment to boost audience interest and restaurant sales.
- Plan direct outreach for an entire year
- Graphic design for mailers, door hangars, events and more
- Data procurement for mailing, phone and emails to any distance
- Mail fulfillment services
- Send via EDDM, to procured data, or your own list
- Invite neighbors to soft launch and grand opening events
- Integrate campaigns on email and socials for a unified message
Kickoff your restaurant success with a local contact database.
Target individuals, households and businesses by location, demographics, ethnographics, business size, interests, and more.
Consumer & Business Mailing Lists
Get in touch with new customers with access to local contact data.
- Reach customers via email, phone, and mail
- Sourced from the highest quality data vendor
- Select from thousands of consumer characteristics
- Up to 20% savings via purchasing data directly
iLoyal handles all the procurement, list segmentation, setup in our email app, mail merges and more!
Tell the world you are open for business.
Simplify digital advertising, maximize ROI, and reclaim your time effortlessly.
Local Ads & PR
Free up your time to focus on what truly matters – running your restaurant.
- Seamlessly manage paid social ads on Facebook, Instagram, Google, TikTok, and YouTube
- Deliver personalized ads that resonate with your ideal customers
- Leverage AI to improve campaign performance
- Optimize ad spend and target messaging
- Dedicated ad consultant and monthly review with minimum spend
- View campaign performance in a powerful dashboard
- Press release drafting and distribution to local media
- Support for community events, fundraisers and earned-media
Grow your restaurant sales with less time and budget.
With full service support, iLoyal has taken all of the time and stress out of email marketing.
Enjoy the Benefits of Managed Email Services
Packed with features you’ll love to use and backed by a support team that will treat you like family
- Dedicated success team
- Ideation, copy, design, and more
- Creative strategies and copywriting
- Custom templates and design
- List segmentation and management
- Staff training available for on-site loyalty club invitation
- Comment/sign-up cards and QR codes included
- Free list and template migration to iLoyal Studio
Engage iLoyal for managed social media services.
Value added services from caring teams to support your marketing success.
Social Media Made Easy
iLoyal does the image creation, copywriting, hash tagging, and post scheduling for some or all of your social posts.
- Annual social media plan
- Optimize your website for social posting opportunities
- Update channel settings and featured content setup
- LinkTree/Shor.By programming
- Graphic design for social account headers icons and ongoing posts
- Pre-scheduled promotions and holiday greetings
- Free access to Social Genius social management app
Reach your local audience directly at their homes and offices.
Leverage iLoyal to save time and money by integrating mail promotions and digital channels.
Print & Direct Mail
Simply choose campaigns for direct mail treatment to boost audience interest and restaurant sales.
- Plan direct outreach for an entire year
- Graphic design for mailers, door hangars, events and more
- Data procurement for mailing, phone and emails to any distance
- Mail fulfillment services
- Send via EDDM, to procured data, or your own list
- Invite neighbors to soft launch and grand opening events
- Integrate campaigns on email and socials for a unified message
Kickoff your restaurant success with a local contact database.
Target individuals, households and businesses by location, demographics, ethnographics, business size, interests, and more.
Consumer & Business Mailing Lists
Get in touch with new customers with access to local contact data.
- Reach customers via email, phone, and mail
- Sourced from the highest quality data vendor
- Select from thousands of consumer characteristics
- Up to 20% savings via purchasing data directly
iLoyal handles all the procurement, list segmentation, setup in our email app, mail merges and more!
Tell the world you are open for business.
Simplify digital advertising, maximize ROI, and reclaim your time effortlessly.
Local Ads & PR
Free up your time to focus on what truly matters – running your restaurant.
- Seamlessly manage paid social ads on Facebook, Instagram, Google, TikTok, and YouTube
- Deliver personalized ads that resonate with your ideal customers
- Leverage AI to improve campaign performance
- Optimize ad spend and target messaging
- Dedicated ad consultant and monthly review with minimum spend
- View campaign performance in a powerful dashboard
- Press release drafting and distribution to local media
- Support for community events, fundraisers and earned-media
Phase 3: Customer Loyalty and Sales Growth
Goal: Collect customer feedback, retain customers, and deliver ongoing local promotions and brand messaging, across websites, search, email, social, and/or SMS.
Attract high-quality restaurant traffic from Google searches.
Harness the power of Google Ads and Local Search to attract customers looking for your business.
Get Ranked on the Most-Used Marketing Network
Make it easy for your target audience to find you when they look.
- 100% done for you
- Get found in your city
- Convert searches to visits
- Website copy adjusted to boost reviews and search results
- Google Business page setup
- Managed search ads and SEO services
Boost the efficiency of your marketing and reduce employee turnover.
Retain customers with feedback surveys and follow-up communication. Keep a pulse on employee attitudes to improve operational costs.
Deliver Better Customer and Employee Experiences
Focus on loyalty attitudes and behaviors, customer touchpoints, or criteria for repeat purchase.
- Quick, and respondent-friendly survey designs
- Integrate with POS, eClub, menus and more
- Send positive reviewers to public sites like Google, Facebook, and Yelp!
- Redirect negative survey respondents to customer support personnel
- Leverage AI tools for automated comment and review analysis
Encourage loyalty behaviors and limit customer churn.
Connect your website, POS, and AI agents to technologies that keep customers coming back.
Boost Marketing ROI, Accelerate Cash Flows, and Retain At-Risk Customers
- Thoughtful outreach to at-risk customers
- Reduce the time between customer visits
- Respond to social complaints and online reviews to mitigate negative WOM
- Automate loyalty promotions within segments or based on visit behavior
Attract new customers continuously via email, social, direct marketing, and more.
Use new mover data, evangelists, sharing technology, contests and local search to engage an increasingly larger audience.
Grow Your Audience and Sales Potential Every Month
- New mover and business lists for mail and email invitations
- Grow a network of referral sources like realtors, hotels, and contractors
- Sharing tech in our email app encourages promotional sharing and larger groups
- Managed social contests to boost virality of loyalty promotions
- “Near me” and other local search methods to boost your presence
- Managed Yelp!, TripAdvisor, and OpenTable listings
- Leverage new data capture to develop repeat purchase behavior patterns
Value added marketing services.
Grow Your Sales Potential Every Month
- Graphic design and copywriting for digital promotions
- Managed deployment across email, social, website, mail, and other channels
- Coupon design that converts sales
- Ongoing website edits to post holiday promotions, menu changes, and special events
- Email and social media campaigns designed monthly in packages that fit your budget
- Dedicated Success Manager and creative team
Attract high-quality restaurant traffic from Google searches.
Harness the power of Google Ads and Local Search to attract customers looking for your business.
Get Ranked on the Most-Used Marketing Network
Make it easy for your target audience to find you when they look.
- 100% done for you
- Get found in your city
- Convert searches to visits
- Website copy adjusted to boost reviews and search results
- Google Business page setup
- Managed search ads and SEO services
Boost the efficiency of your marketing and reduce employee turnover.
Retain customers with feedback surveys and follow-up communication. Keep a pulse on employee attitudes to improve operational costs.
Deliver Better Customer and Employee Experiences
Focus on loyalty attitudes and behaviors, customer touchpoints, or criteria for repeat purchase.
- Quick, and respondent-friendly survey designs
- Integrate with POS, eClub, menus and more
- Send positive reviewers to public sites like Google, Facebook, and Yelp!
- Redirect negative survey respondents to customer support personnel
- Leverage AI tools for automated comment and review analysis
Encourage loyalty behaviors and limit customer churn.
Connect your website, POS, and AI agents to technologies that keep customers coming back.
Boost Marketing ROI, Accelerate Cash Flows, and Retain At-Risk Customers
- Thoughtful outreach to at-risk customers
- Reduce the time between customer visits
- Respond to social complaints and online reviews to mitigate negative WOM
- Automate loyalty promotions within segments or based on visit behavior
Attract new customers continuously via email, social, direct marketing, and more.
Use new mover data, evangelists, sharing technology, contests and local search to engage an increasingly larger audience.
Grow Your Audience and Sales Potential Every Month
- New mover and business lists for mail and email invitations
- Grow a network of referral sources like realtors, hotels, and contractors
- Sharing tech in our email app encourages promotional sharing and larger groups
- Managed social contests to boost virality of loyalty promotions
- “Near me” and other local search methods to boost your presence
- Managed Yelp!, TripAdvisor, and OpenTable listings
- Leverage new data capture to develop repeat purchase behavior patterns
Value added marketing services.
Grow Your Sales Potential Every Month
Marketing campaign support from a caring team to support your restaurant success.
- Graphic design and copywriting for digital promotions
- Managed deployment across email, social, website, mail, and other channels
- Coupon design that converts sales
- Ongoing website edits to post holiday promotions, menu changes, and special events
- Email and social media campaigns designed monthly in packages that fit your budget
- Dedicated Success Manager and creative team
Save by sending from iLoyal's email apps OR get service for any system you choose.
Integrate with websites, Point-of-Sale, or almost any app.
Custom integration available via Zapier or open API connection on apps such as Gravity Forms, Ninja Forms, Contact Form 7, and most CRM tools.