preloader
LinkedIn
Facebook
Twitter
Reddit
Tumblr
Email
Print

Don’t Give Todd Anderson the Same Desk Set Twice

Don’t Give Todd Anderson the Same Desk Set Twice

Imagine that you give permission to a company to send you emails and provide your birthdate expecting that they will use that information to facilitate strengthening the relationship, perhaps with regular birthday greetings or personalized promotions.

 

Then, the company sends you the same birthday greeting year after year.

 

This impersonal, disingenuous messaging is the equivalent of a parent giving you the same desk set they gave to you last year. Remember how disappointed Todd Anderson was in Dead Poet’s Society? Don’t be like Todd’s parents.

Get started with iLoyal Email Studio

Plans that flex to your needs and budget. Do it yourself or ask iLoyal for help with templates, graphics, list management, and more.

Refresh Automated Templates Annually

Refreshing your automation templates annually can have a big impact on your brand’s relationship with your email audience. A yearly update would be helpful for the following emails. 

 

Birthday and Anniversary Emails

 

Greeting customers on their birthdays or anniversaries (and perhaps sending a freebie or coupon) is good business. It’s even better business to send a different happy birthday or customer anniversary message year-after-year.

 

By updating them year-after-year, you’re insuring that a loyal, longtime customer is getting something different on every birthday. Will everyone notice? No. Will the people who do notice admire (even subconsciously) that on-brand attention to detail? Absolutely.

 

Even if it’s the same offer, consider updating the design and the text content of your birthday wishes.

Share or save this article.

LinkedIn
Facebook
Twitter
Reddit
Tumblr
Email
Print

Strategies for Updating Automated Emails

Follow these recommendations to give your automated emails the attention they deserve without adding unnecessary burdens to your schedule.

 

Add reminders to your calendar

 

Schedule reminders (or put them in your email marketing calendar) for reviewing your automated emails and refreshing them if necessary. Maintaining your automated emails shouldn’t take much time—maybe a few hours a year.

 

Test different copy and images

 

Automated emails rely on good headlines, quality copy, smart images, and effective call-to-action buttons to accomplish their goal. So for those high-stakes automated emails, like cart abandonment or win-back, it’s great to A/B test different elements to see what brings in the best results.

 

Add dynamic content

 

Dynamic content in automated emails will ensure that your emails are constantly updated – providing the best products, segmented recommendations, and targeted cross-sells. You can keep your emails fresh with dynamic content without having to touch them, which is the whole point of automated email marketing.

Get the email marketing app with in-house access to design and data support.

Streamline the way you manage social media. No upgrades required to get all the features.

Build your business around Customer & Employee Experience

Easy ways to get started with iLoyal

Just want the apps?

Sign up for a free trial by clicking the link for your choice of apps below. Upgrade to a paid plan when you are ready to start sending.

Email Studio: Free until contacts are added
Social Genius: Unlimited 14-day Trial
iLoyal SMS: Free until number is provisioned

iLoyal Email Marketing Social App Discovery Call

Let's Chat!

Tell us what you want to accomplish with your marketing and we’ll connect you with the apps and team that fit you like a glove – even if it’s not iLoyal! Stop spending time searching and let experts guide you toward a marketing tech solution and great service experience. 

Call during business hours @ 888-352-9889

iLoyal Email Marketing Social App Discovery Call

Customize Your Service Plan

Choose marketing app licenses and service levels to customize a plan from nearly everything iLoyal offers – from email design support and content development to social posting and website design. 

 

Questions? Contact us for a free consultation with our team of experts.

Call iLoyal at 888-352-9889 for a custom quote.

iLoyal Email Studio

Grow sales and create loyalty with an email marketing app packed with features and with access to experts in design and data.

We create love and loyalty.

Attract customers. Understand the market. Ace the customer experience. Drive sales.

We deliver the powerful technology you need to build customer relationships and stay top of mind with your audience. From branding and website design, from content ideation to campaign deployment, our caring experts are here to support you every step of the way.

Engage to Succeed

    Get marketing ideas, keep up with best practices, be the first to know about tech updates, and more.

    © iLoyal, Inc. 1999-2023. All rights reserved.  |   Privacy Center  |  Terms & Conditions